“We at Nucleus AV are beyond thrilled to collaborate with the brilliant Alex Dauley on the extraordinary WOW!house project!
This venture represents the pinnacle of luxury and innovation, blending breathtaking design with cutting-edge audio-visual technology.
Our team has meticulously crafted and implemented bespoke solutions that deliver unparalleled performance and sophistication, elevating the living experience to new heights.
It’s a privilege to be part of a project that redefines elegance and transforms spaces into something truly remarkable.”
Durgesh Sinh, Founder, Nucleus
Nucleus Media Room by Alex Dauley
Smart Building Awards - Best Media Room Over £50,00
Design Meets Integration - Nucleus at WOW!house25
The Nucleus Date Night Media Room was never about tech for tech’s sake. Designed in partnership with interior designer Alex Dauley for WOW House 2025, this was a room built to express how smart technology can serve emotion, intimacy, and atmosphere.
From the outside, it appeared soft and elegant, tactile walls, gentle lighting, and no visible equipment. But beneath the surface was a fully integrated smart cinema space, with uncompressed 4K video, Dolby Atmos surround sound, automated lighting and window treatments, and a hidden bar revealed at the touch of a button.
This wasn’t just a showcase of performance, it was an exercise in restraint. The focus was not on specs but on storytelling. Lighting scenes created mood and progression. Control interfaces were intuitive and flexible. Everything was hidden, except the experience.
Guests described the room as “surprising,” “emotive,” and “completely different from what you expect in a cinema.” That was intentional. It was designed to draw people in, not intimidate them.
We also used the room as a teaching tool, walking designers and homeowners through lighting mistakes we often see, then contrasting them with intuitive scene logic that transforms how a room feels. This helped bridge the gap between luxury interiors and smart technology in a way the industry often struggles to do.
The Date Night Media Room was technically excellent, but its real achievement was how it made people feel. It was cinematic, beautiful, and deeply human.
Overview:
Neighbourhood: Chelsea, London
Type: Exhibition (June 2025)
Size: sq ft
General Contractor: Russell Hewes
Bespoke Joinery: St James Interiors
Interior Designer: Alex Dauley
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Crestron Home System Integration, including:
1x TSW-770 Touch Panel
1x Crestron Remote Control
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2x Lutron Alisse Keypads for localised, elegant control.
1x FA Lighting Panel for DALI circuit control.
All lighting circuits are controlled via DALI Protocol.
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1x Lutron Blind Power Supply for curtain automation.
Curtain, scene and lighting integration into Crestron.
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Full 5.1.2 Dolby Atmos Cinema System
5x High-performance speakers, 1x subwoofer, and 2x in-ceiling Atmos channels.
2x AV Equipment Racks to house electronics.
1x Anthem AVM Processor and 2x Anthem Power Amplifiers.
1x 77” Sony OLED TV
1x PIC2 Art Lift for hidden display reveal.
Source Devices:
1x Unifi Media System.
1x Apple TV.
1x Kaleidescape Movie Server.
1x Kaleidescape Movie Player.
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1x Unifi UDM PRO MAX Router.
1x Unifi Network Switch.
1x Unifi WAP (Wireless Access Point) for strong in-room connectivity.
Welcome to your dedicated Media Room, an immersive AV experience designed to blend luxurious design with cutting-edge technology. At the heart of the system is a 77” Sony OLED TV, supported by a stunning KEF 5.1.2 Dolby Atmos system configuration and the intuitive power of Crestron Home automation. Whether you’re settling in for a nice film, streaming your favourite series via Apple TV, or showcasing a curated Kaleidescape collection, this space is designed to deliver seamless control, immersive audio-visual quality, and effortless elegance.
Lighting and shading are equally refined, powered by Lutron’s elegant Alisse keypads and intelligent DALI control for optimal ambience at the touch of a button.