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KEF Music Gallery

CEDIA Smart Home Awards - Highly commended - Best Showroom or Experience Centre, EMEA 2024

AV Awards Finalist 2024

Smart Building Awards Finalist 2024

Overview:

Neighbourhood: Fitzrovia, London

Type: Commercial

Size: 5,000 sq ft

General Contractor: NVB Construction

Project Architect & Interior Designer: Conran and Partners

The Experience of Unparalleled Immersion

Covering 5,000 square feet and spread over two floors, KEF Music Gallery London is a one-of-a-kind brand experience destination where guests can discover the magic of great sound. Here, we collaborated with partners to deliver a uniquely immersive high-fidelity experiences.

KMG London was set out to be a multifunctional space; in addition to a showroom for KEF, it serves as, a podcast studio, an event and networking space, a training hub, a HiFi 2ch listening experience, a demonstration of a media room, a reference cinema and serves as coffee shop open to the public. And in addition, it serves as an example of our work and shows the capabilities of partner hardware brands utilized in the space. The performance goal was to provide a solution that would feature all the systems and elements of a high-end residential installation while being appropriate for a commercial environment and, at the forefront, provide an audio experience that matches the intended performance of the KEF product line. The space had to also be "future-proofed" in terms of foreseeable use cases, hardware changes, and event requirements. A high level of finish was required to keep in line with brand values and appeal to the corresponding target market. In each area of the project, we aimed to achieve the highest standards in performance, installation, reliability, and ease of use.

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